Personalization
The message includes details specific to you, such as your name, role, colleagues, or organization, beyond a normal greeting. Attackers use personal details to make a message look relevant and expected.
Sub-techniques
TE0009.1
Automated Personalization
The message's personal details were inserted automatically, for example by a template that fills in each recipient's name or organization. Attackers use this to send tailored-looking emails to many people at once.
TE0009.2
Manual Personalization
The message was written for one particular recipient, based on research into them or their work. Attackers put in this effort when one well-aimed message is worth more than many generic ones.